This month’s Franchise of the Month feature is a modern and chic brand in the booming beauty and self-care industry. Their mission is to provide every BODY with the opportunity to feel confident and beautiful, no matter their shape, size, or background. With a proven track record of success and a rapidly growing national presence, the brand is actively seeking business partners to join them on their mission of inclusivity seeking to bring confidence to a neighborhood near you.
This is a semi absentee model that lends itself to multi-unit ownership. In fact, recently, a seasoned franchisee owner saw the benefits of this business and locked up an entire market – taking on a commitment to open 10 locations. Most investors are doing similarly to build a large scalable portfolio.
With this brand, you’re in luck territory wise because very few markets are sold out – they just started franchising in late 2020.
This is a very well-funded parent company. The widely respected founder started one of the largest suite rental concepts for wellness and beauty care in the nation. Grew it to over 200 locations and decided to launch this natural extension. It’s a privately held company with a very strong corporate culture you will be proud to be part of.
This industry is growing at an incredible rate, with 6.97 million Americans using this kind of service more than four times in the past six months. This is a recession resistant, recurring revenue model capitalizing on this growth. They have an extremely loyal customer base, with almost half of their customers choosing to return monthly.
Ideal Candidate
“Manage a manager” sales-oriented entrepreneurs – Individuals with accomplished corporate careers that have experience in leading teams.
Dynamic Duos (often husbands and wives)- Complimentary individuals that bring a diversified set of skills to the table and can build a well-oiled business.
Multi-Unit Franchise Owners – Experienced franchisees in other systems that have a proven track record and are looking to expand their portfolio.
Pillars of their communities!
Why You’re gonna love it
- Recurring revenue
- Recession resistant
- Chic and Modern locations
- Sustainable labor pool – the biggest reason
Incredible support
- Weekly Coaching Calls
- Customized Business Reviews
- Grand Opening Plan
- Brand Standards and KPIs
Pre-sales & Grand Opening Playbook
- Grassroots Marketing Specialists
- Annual marketing calendar
- Monthly Consumer Emails
- SMS campaigns with adapted scripts for monthly or
- seasonal promotions
- Print collateral for all campaigns both evergreen and
- seasonal
- Franchise Business Coaches that will be your best friend from day 1
Store Readiness
- Turnkey support though the 5 major phases of real estate and construction.
- People Readiness: Beginning with hiring best practices their team will guide you through the recruitment process. Once your team is hired, they will be trained by the best of the best. Their comprehensive training program is a combination of both virtual and in person training!
Marketing Readiness
- Robust marketing playbook
- Grassroots Marketing Specialists
- Annual marketing calendar
- Monthly Consumer Emails
- SMS campaigns with adapted scripts for monthly or seasonal promotions (and of course print collateral for both)
The Financials
Low investment – range as per item 7 is $251K to $471K
Strong Unit Economics – transparent item 19 that’s going to impress