For the Franchise of the Month – April 2022 – we’re profiling a timely business that literally can save lives. Yup – you can be responsible for children not drowning. And that’s big. Because drowning is a leading cause of death for children. In the United States: More children ages 1–4 die from drowning than any other cause of death except birth defects. For children ages 1–14, drowning is the second leading cause of unintentional injury death after motor vehicle crashes.
Talk about a mission focused business!
DEMAND
You are providing warm water, small classes with highly trained instructors offering unique proprietary programs. This gentle, fun, and effective instruction ensures an incredible customer retention rate. Last year alone their 200-plus locations taught nearly 750,000 lessons, a 100,000-lesson increase from the year prior.
LOW INVESTMENT
The common perception is that to create a million-dollar franchise business, you need a huge chunk of capital. This model allows entrepreneurs with limited capital or those who don’t want a six or seven figure investment risk hanging on their shoulders to launch their school and start generating revenue – often within 100 days of signing their franchise agreement.
NO BUILD OUT COSTS
The franchise owners will acquire access to warm water by partnering with predominantly indoor pool owners in fitness centers, hotels, schools, and other community facilities. Owners contract with these underutilized pools to bring in revenue for the facility owner, and of course for the franchisee. By using pool “space” managed by others, there are no ongoing costs associated with maintaining the facility. It’s a win-win situation!
NATIONAL PARTNERSHIPS
The brand has existing partnerships with national fitness organizations like LA Fitness and 24 Hour Fitness and are working to secure additional partnerships at a national level. The company has also developed multiple local partnerships with other fitness centers, hotels, retirement communities and community centers. This helps franchise owners acquire warm, indoor pools quicker, without the need to negotiate new contracts with every location.
If you like the idea of a purpose driven business, enjoy children – and would like to employ young, motivated athletes and lifeguard types – this could be your business.
Can be run as owner operator or semi absentee, with the right management team in place.
Be the face of preventative swimming instruction in your community and start saving lives. Learn more about this franchise opportunity by clicking the button below!
