This months Franchise of the Month is taking the fitness Industry by storm.
Every so often a brand comes along that raises the bar, and becomes a part of the fabric of American culture. In the $22 billion boutique fitness industry, that brand could be this one.
By offering coach-led, strength-focused, high-intensity workouts that can burn up to 1,000 calories per session, this has rapidly become one of the fastest-growing brands in the fitness category. Founded in 2013, and franchised since 2019, this brand has quickly awarded over 70 territories across the country.
It’s easy to see why. With strong unit-level economics, a superior product, multiple revenue streams, and a strong passionate corporate culture. Not to mention a very mission driven business that changes lives.
February was a month to remember for this group with a 100% close rate at “Meet The Team” day and 9 locations sold across 5 states that month alone, this brand is gaining a lot of momentum. But there are still choice territories available.
This brand is emerging but impressive – not only is the brand is young and passionate, so are most of the owners. Many of whom were military and the culture of working hard and helping others resonates. The phrase you will hear a lot in discovery is their belief that “iron strengthens iron”. The owners are very much a family, and so are your members. Most, if not all of the owners are passionate about fitness themselves – or ex trainers. In fact, quite a few have been coaches or managers out of Orange Theory. They saw the value that this membership brings and it’s significant.
Investment range is 300K to 500K with the average being at the lower end of that.